Twitter Account Worth Calculator – Updated for Benchmark 2023

Learn your X (formerly Twitter) account worth based on 2023 benchmark studies.

Twitter Account Worth Calculator
Account Worth: $0


Welcome to the Twitter Account Worth Calculator, that will help you assess your real influence. If you are here, you should have already asked the question: “How much is my Twitter account worth?” Whether you’re a social media enthusiast, a business owner, or an influencer, understanding your Twitter worth is crucial in today’s digital age. Let’s dive into the details of estimating the true worth of your Twitter account.

Twitter Account Worth Calculator and how to use it

First things first, let’s talk about our Twitter Account Worth Calculator. This handy tool is designed to give you a quick estimate of your account’s value based on key parameters such as account type, number of followers, and engagement rate. To use it, simply:

  1. Select what you mostly tweet about from a list of categories like technology, healthcare, or entertainment.
  2. Input your total number of followers and your engagement rate.

That’s it! The calculator does the rest, providing you with an estimated value.

The key parameter: Engagement rates by industry

Engagement rates can vary widely by industry. Here are some average engagement rates to consider based on 2023 benchmark report:

  • Marketing: 0.94%
  • Education: 1.07%
  • Entertainment and Media: 1.38%
  • Financial Services: 1.02%
  • Food and Beverage: 0.76%
  • Government: 1.28%
  • Healthcare and Wellness: 0.96%
  • Nonprofit: 1.20%
  • Real Estate: 0.80%
  • Retail: 0.87%
  • Professional Services and Consulting: 0.89%
  • Technology: 1.26%
  • Travel, Hospitality, and Leisure: 1.20%
  • Other: 1.5%

Estimating the Real Worth of a Twitter Account

Now, let’s explore how to gauge the actual value of your Twitter account:

  • Analyze Beyond Followers: While the number of followers is a key factor, it’s essential to look at the engagement rate. This includes interactions like retweets, likes, and replies. A higher engagement rate often indicates a more influential and valuable account.
  • Assess Your Reach and Impressions: Delve into your Twitter analytics to understand your reach (how many people see your tweets) and impressions (how often your tweets are seen). These metrics give you a clearer picture of your account’s influence.
  • Examine Your Content: What types of content do you post? Are they educational, entertaining, or promotional? The value of your account can vary based on the relevance and quality of your content.
  • Compare with Similar Accounts: Look at accounts similar to yours in terms of size and industry. Comparing can provide a benchmark for your account’s potential worth.
  • Factor in Market Trends: Industry trends and market fluctuations can greatly influence the value of your account. An account in a trending industry might be worth more.
  • Geographical Distribution of Your Audience: Accounts with a significant number of followers from North America or Europe are often considered more valuable due to the higher purchasing power in these regions.
  • Boost Your Account’s Value: Investing in tools and services can enhance your account’s value. You can check out for tools that can help you grow your followers and engagement effectively.


Is it allowed to sell Twitter accounts?

According to Twitter’s policies, buying or selling Twitter accounts is against their terms of service. This includes all aspects of the account, such as the username, followers, and the account itself. Violating this policy can lead to suspension or termination of the account by Twitter. It’s important to adhere to these guidelines to maintain a positive and authentic experience on the platform.

Do Twitter accounts earn money?

Yes, Twitter accounts can earn money. Twitter’s new ad revenue program allows eligible users to monetize their content by earning a share from ads displayed in their tweets. You can check here how much you can earn via Twitter ad sharing revenue. Additionally, users can earn through sponsored tweets, affiliate marketing, and by promoting products or services. These methods make a Twitter account a valuable tool for indirect income generation.


Understanding the value of your Twitter account is a dynamic and multifaceted process. It’s not just about the numbers but the quality of your interactions and the relevance of your content. While our Twitter Account Worth Calculator offers a great starting point, remember that the real worth of your account is shaped by various factors, including market trends, content quality, and audience demographics.

As you continue to grow and engage your Twitter audience, keep these factors in mind. They can not only help you estimate your account’s worth more accurately but also guide you in enhancing its value over time. Remember, your Twitter account is more than just a digital asset; it’s a reflection of your online influence and potential.